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About me

Documentary filmmaking taught me how to find the story in real moments and in the small unscripted details that reveal everything. I bring that instinct to everything I do, whether I'm editing branded content, directing a documentary, or structuring a complex explainer.

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My path started in Amsterdam, where I co-founded the creative platform ten-thirty, before moving to London for an MA in documentary directing at the National Film and Television School. I directed and shot documentaries about the significant choices that shape people's lives. My films screened at festivals internationally and were nominated for the Grierson and the International Documentary Association awards.

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Then I discovered editing. There's something about shaping a story in post-production, discovering what the film is really about, that captivated me completely. Editing became where I could have the most impact and create something that resonates with people.

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These days I partner with global organisations, NGOs, production companies, and agencies across the Netherlands, the UK, and internationally. My recent work has received multiple Lovie Awards. I create everything from branded films and animated explainers to social-first edits and longer-form documentaries.

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I work across the full spectrum of video production: strategy, developing concepts, producing shoots, directing, and post-production. My documentary instinct runs through all of it: a focus on authenticity, emotion, and the moments that make people care.

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Amsterdam, NL   |   Email me:  maayan.arad@gmail.com   |   Tel: +31-653323429   /  +44-7480217996       

 

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© Maayan Arad 2025
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